Market analysis for the next-generation mobile communications (DMB) service from the perspective of innovation adoption and diffusion

@article{Sawng2007MarketAF,
  title={Market analysis for the next-generation mobile communications (DMB) service from the perspective of innovation adoption and diffusion},
  author={Yeong-Wha Sawng and Hyun-Soo Han},
  journal={Int. J. Satellite Communications Networking},
  year={2007},
  volume={25},
  pages={323-348}
}
This study examines market acceptance for the satellite digital multimedia broadcasting (DMB) service, one of the touted new business models in Korea’s next-generation mobile communications service market, using adoption and diffusion of innovation as the theoretical framework. Market acceptance for the satellite DMB service was assessed by predicting the demand of the service using the Bass model, and the demand variability over time was then analysed by combining the innovation adoption model… CONTINUE READING