Market administration in health care delivery.

@article{Macstravic1989MarketAI,
  title={Market administration in health care delivery.},
  author={Scott Macstravic},
  journal={Health care management review},
  year={1989},
  volume={14 1},
  pages={41-8}
}
Market and segment administration represent an alternative perspective to recently popular product or product line administration approaches. By focusing on specific markets and segments of interest, market administration can further the organization's mission and promote its financial viability.