Market Segmentation of Outdoor Recreation.

  title={Market Segmentation of Outdoor Recreation.},
  author={Ronald L. Tatham and Ronald J. Dornoff},
  journal={Journal of Leisure Research},
Implicit in planning for a given recreational market is a full knowledge of the demand structure for that market. It follows that a precise determination of the demand priorities for any homogeneou... 
The Identification of Outdoor Recreation Market Segments on the Basis of Frequency of Participation
ABSTRACTFrequency of participation data for eighteen outdoor recreational activities were analyzed in order to validate the existence of population typologies based on participation levels and to a...
American Visitors to Canada: A Study in Market Segmentation
A methodology for determining activity packages and the socioeconomic status of their patrons is described in this article. This methodology is applied in an analy sis of United States visitors toExpand
Empirically Profiling Four Recreational Vehicle Market Segments
The recreational vehicle (R V) industry and attendant consumer market characteristics have received scant attention in research journals. This article examines the characteristics of owners, thoseExpand
Segmenting the international travel market by activity.
Abstract The more we understand the choices made by the travelling public about sets of activities, the more potential tourists will be generated through improved market planning and promotionalExpand
The role of marketing in studies of leisure
This article explores some relationships between marketing and the exchanges that take place in the leisure market, with the hypothesis that marketing can add to the understanding of such exchangesExpand
The marketing activities of new golf developments in the UK and Ireland
Presents the findings of a study of the marketing activities of 61 new golf developments opened since 1990. Suggests that, owing to increasing demand for golf, developers should have no difficulty inExpand
Comparing two approaches for identifying recreation activity substitutes
Abstract Previous research has utilized at least two distinct methodological approaches to identify substitutable recreation activities: (1) the activity type method, which constructs typologies ofExpand
Travel decision pattern segmentation of pleasure travel
The results showed that travel decision pattern segmentation is a viable segmentation approach in the japanese travel market. Expand
Appealing to the Elusive Tourist: An Attribute Cluster Strategy
The development of a technique to identify tourist-attracting features for use in market segmentation was the primary focus of this article. For purposes of segmentation, 10 tourist attractingExpand
Recreational desires of snowmobilers in the vicinity of Missoula, Montana
Quade, Wayne M., M.S., Winter 1977 Resource Conservation Recreational Desires of Snowmobilers in the Vicinity of Missoula, Montana (67 pp.) This study was an exploratory investigation of snowmobilerExpand


Numerical Taxonomy in Marketing Analysis: A Review Article
Some of the approaches to numerical classification are described and illustrative marketing applications and current limitations of the procedures are discussed. Expand
A Note on Proximity Measures and Cluster Analysis
This article shows some of the interrelationships among various measures that have been suggested for summarizing pairwise proximities and to demonstrate that clustering results are not invariant over these alternative measures. Expand