Market Segmentation Using Brand Strategy Research: Bayesian Inference with Respect to Mixtures of Log-Linear Models

@article{Hattum2009MarketSU,
  title={Market Segmentation Using Brand Strategy Research: Bayesian Inference with Respect to Mixtures of Log-Linear Models},
  author={Pascal van Hattum and Herbert Hoijtink},
  journal={J. Classification},
  year={2009},
  volume={26},
  pages={297-328}
}
This paper presents a Bayesian model based clustering approach for dichotomous item responses that deals with issues often encountered in model based clustering like missing data, large data sets and within cluster dependencies. The approach proposed will be illustrated using an example concerning Brand Strategy 

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