Market Research within the Pharmaceutical Industry a Case Study of Spago Imaging Ab

  • Angelica Rönnholm
  • Published 2009

Abstract

This article is based on a Master Thesis written in 2009 at Lund University, in cooperation with the company SPAGO Imaging AB. The purpose of the thesis was to describe and analyze the market of SPAGO Imaging AB ́s contrast agent in the field of breast cancer. From the empirics and analysis, the purpose could be fulfilled and the thesis is concluded with… (More)

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Cite this paper

@inproceedings{Rnnholm2009MarketRW, title={Market Research within the Pharmaceutical Industry a Case Study of Spago Imaging Ab}, author={Angelica R{\"{o}nnholm}, year={2009} }