Market Demand for Civic Affairs News

  title={Market Demand for Civic Affairs News},
  author={Georgia Kernell and P. J. Lamberson and John R. Zaller},
  journal={Political Communication},
  pages={239 - 260}
This paper uses time series methods to test the relationship between civic affairs content and audience share for the ABC, CBS, and NBC evening news in the mid-1990s. Because these programs competed in the same market, but varied the amount of their civic affairs coverage, they present an excellent opportunity to analyze this relationship. The study uses hand-coded news abstracts and O.J. Simpson murder trial coverage as separate measures of news content. The study finds that lower levels of… 
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