Market Competition and Programming Diversity: A Study on the TV Market in Taiwan

@article{SarrinaLi2001MarketCA,
  title={Market Competition and Programming Diversity: A Study on the TV Market in Taiwan},
  author={Shu-Chu Sarrina Li and Chin-Chih Chiang},
  journal={Journal of Media Economics},
  year={2001},
  volume={14},
  pages={105 - 119}
}
This article investigates the issue of the relation between market competition and programming diversity in Taiwan's TV market. For more than 20 years, Taiwan's TV market had an oligopolistic structure with 3 networks dominating the market. With the popularity of satellite TV during the 1990s, the oligopoly rapidly ended. This study examines how programming diversity was affected by the changing TV market structure in Taiwan. Programming diversity was measured by 3 methods using program data… 
New Media, Market Competition, and Media Diversity: An Examination of Taiwan’s Terrestrial TV Market from 1986 to 2002
This study adopted the SCP model as the theoretical framework to examine the competition–diversity relationship in Taiwan’s terrestrial television market from 1986 to 2002. This study analyzed 44,432
Market Competition and Program Type Diversity: A Cross-Sectional Study of U.S. Television Stations
Using a cross sectional sample 231 randomly selected television stations, the study examines the relationship between market competition and station ownership structures and program diversity. The
Competition's Effects on Programming Diversity of Different Program Types
The public interest goals of television sometimes collide with the goals of market-driven broadcast industries. Because market forces have a pronounced effect on the broadcast sector in most
Effects of Market Competition on Taiwan Newspaper Diversity
This study investigates effects of market competition on newspaper diversity in Taiwan. Using Simpson's D, this study found that overall newspaper market diversity increased after a new daily
Market Competition and Media Performance: Reexamining the Media Performance of the Cable Television Industry in Taiwan
Abstract Using industrial organization theory as the theoretical framework, the purpose of this study is to examine the relation between market competition and the media performance of Taiwan's cable
Competition, Concentration and Diversity in European Television Markets
This study investigates how competition, concentration and public broadcasters influence diversity of programme supply in European television markets. It focuses on free, national generalist
Program Choices of Multichannel Broadcasters Supply and Diversity of Program in the Netherlands
Previous research on the Dutch television market suggested that limited increases in channel numbers result in moderate competition, which improves diversity, while larger increases result in ruinous
Cultural Diversity in the Movie Industry: A Cross-National Study
For many years, the promotion and preservation of cultural diversity has remained a core issue in international debates about free trade. In this article we propose a framework to assess cultural
Broadcast Network Television, 1955-2003: The Pursuit of Advertising and the Decline of Diversity
Over the past 30 years, scholars have turned to economic models to analyze diversity in the media marketplace (De Jong & Bates, 1991; Dominick & Pearce, 1976; Entman & Wildman, 1992; Grant, 1994;
Diversified Programming in Broadcasting Markets: News vs. Entertainment
This paper examines how increases in broadcast channels affect equilibrium in broadcasting markets and social surplus. In our model, viewers have preferences for many potential varieties of news and
...
...

References

SHOWING 1-10 OF 48 REFERENCES
Market competition and media performance examining primetime series in Taiwan
This paper studies the relationship between market competition and media performance in Taiwan. A close examination of the existing literature reveals that no conclusive findings have been published;
Direct Competition in Cable Television Delivery: A Case Study of Paragould, Arkansas
In this study I explored the effects of the development of direct competition in the delivery of cable services to a small Arkansas city. The emergence of competition produced lower prices, better
Product Differentiation in Cable Programming: The Case in the Cable National All-News Networks
Product competition for news viewers in the cable national all-news market was examined. As the cable news networks do not directly compete with each other on price to consumers, it was expected that
Competition and Content in the U.S. Video Market
Strategic differences between major and independent producers competing in the video market are examined by considering changes in the types of content produced by the firms and the shares of rental
Diversity of Network Prime-Time Program Formats During the 1980s
This study examines trends in prime-time network program diversity, factoring in viewing share trends, competition from new video media, and the assumptions of internetwork rivalry. Findings suggest
Market Structure, Program Diversity, and Radio Audience Size
This paper examines the relationships among radio station listenership, the number of program formats, and the number of stations. These relationships are statistically significant and consistent
Trends in program variety and the prime time access rule
TLDR
An entropy‐based time series analysis of 1950 to 1982 network prime time program variety yielded no support for the general notion that program variety had gradually declined over time, but appeared that a single sharp decline coincided with the introduction of the 1971 Prime Time Access Rule.
Cycles in Symbol Production: The Case of Popular Music
This study questions the common assertion that culture forms go through cycles. Data on the structure of the music industry and the sorts of music produced over 26 years are examined. Periods of
A Model of Demand for News: Impact of Competition on Newspaper Content
In 1959 and 1960, Journalism Quarterly was the scene of a debate concerning the appropriateness of economic theory for studying newspapers. Currier argued that economic theory had much to offer in
Competition in Danish Television News
We studied competitive behavior within Danish network television news to determine differences between broadcasts of the government-funded, public network and the commercially funded, private
...
...