Market Competition and Programming Diversity: A Study on the TV Market in Taiwan

  title={Market Competition and Programming Diversity: A Study on the TV Market in Taiwan},
  author={Shu-Chu Sarrina Li and Chin-Chih Chiang},
  journal={Journal of Media Economics},
  pages={105 - 119}
This article investigates the issue of the relation between market competition and programming diversity in Taiwan's TV market. For more than 20 years, Taiwan's TV market had an oligopolistic structure with 3 networks dominating the market. With the popularity of satellite TV during the 1990s, the oligopoly rapidly ended. This study examines how programming diversity was affected by the changing TV market structure in Taiwan. Programming diversity was measured by 3 methods using program data… 
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