Mapping your innovation strategy.

@article{Anthony2006MappingYI,
  title={Mapping your innovation strategy.},
  author={Scott D. Anthony and Matt Eyring and Lib Gibson},
  journal={Harvard business review},
  year={2006},
  volume={84 5},
  pages={
          104-13, 157
        }
}
In the complex sport of American football, teams rely on playbooks as thick as the Manhattan phone directory. But when it comes to creating innovative growth businesses-which is at least as complicated as professional football--most companies have not developed detailed game plans. Indeed, many managers have concluded that a fog enshrouds the world of innovation, obscuring high-potential opportunities. The authors believe that companies can penetrate that fog by developing growth strategies… CONTINUE READING

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