Corpus ID: 55263773

Mapping the Place for Interpretivism in Mice Destination Choice Research: Issues in Methodology

  title={Mapping the Place for Interpretivism in Mice Destination Choice Research: Issues in Methodology},
  author={G. M. Mhango},
  journal={Journal of Marketing and Consumer Research},
  • G. M. Mhango
  • Published 2018
  • Business
  • Journal of Marketing and Consumer Research
Because of the immense benefits that MICE bring to host destinations, there is more interest from facilities and destinations areas to position themselves towards such a lucrative and fastest growing sector of Tourism. In a quest to position themselves successfully to the MICE markets, destinations need to understand factors that influence organisations to choose specific destinations for their conferences. Relatively, a number of research approaches have been used to explore such factors… Expand


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