Mapping Web Interactivity: A Comparative Study of Congressional Campaign Websites

  title={Mapping Web Interactivity: A Comparative Study of Congressional Campaign Websites},
  author={Kevin Y. Wang and Hyung Min Lee and David J. Atkin and Cheonsoo Kim},
  journal={Int. J. E Politics},
This paper explores the use of interactive communication and dialogic relationship building strategies on political campaign Web sites. In contrast to presidential races that often feature substantially more sophisticated campaign Web sites, congressional candidates' ability and willingness to use the Web as an electioneering tool has varied greatly. The present research sought to address two broad research questions: 1 how candidates from the same electoral districts used their Web sites… 
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