Manufacturer ’ s pricing strategy for supply chain with warranty period-dependent demand

@inproceedings{Chen2015ManufacturerS,
  title={Manufacturer ’ s pricing strategy for supply chain with warranty period-dependent demand},
  author={Xu Chen and Ling Li and Ming Zhou},
  year={2015}
}
This article presents a review of the issues associated with a manufacturer’s pricing strategies in a twoechelon supply chain that comprises one manufacturer and two competing retailers, with warranty period-dependent demands. The manufacturer, as a Stackelberg leader, specifies wholesale prices to two competing retailers who face warranty period-dependent demand and have different sales costs. The manufacturer considers three pricing options: (1) setting the same price for both retailers… CONTINUE READING