Manufacturer's pricing strategy for supply chain with warranty period-dependent demand

@article{Chen2012ManufacturersPS,
  title={Manufacturer's pricing strategy for supply chain with warranty period-dependent demand},
  author={X. Chen and L. Li and M. Zhou},
  journal={Omega-international Journal of Management Science},
  year={2012},
  volume={40},
  pages={807-816}
}
  • X. Chen, L. Li, M. Zhou
  • Published 2012
  • Business
  • Omega-international Journal of Management Science
  • This article presents a review of the issues associated with a manufacturer's pricing strategies in a two-echelon supply chain that comprises one manufacturer and two competing retailers, with warranty period-dependent demands. The manufacturer, as a Stackelberg leader, specifies wholesale prices to two competing retailers who face warranty period-dependent demand and have different sales costs. The manufacturer considers three pricing options: (1) setting the same price for both retailers… CONTINUE READING
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