• Corpus ID: 28160156

Manipulative marketing: persuasion and manipulation of the consumer through advertising

  title={Manipulative marketing: persuasion and manipulation of the consumer through advertising},
  author={Victor Danciu},
  journal={Theoretical and Applied Economics},
  • Victor Danciu
  • Published 1 February 2014
  • Business
  • Theoretical and Applied Economics
The manipulation through advertising became an issue the consumers are facing on almost a regular basis. This practice move away the mission of marketing that of meeting the needs of customers and widens the asymmetries of power between the company and the consumer. Many of manipulative advertisements are difficult to prove because of their controversial nature and content. This paper is about how the companies use the stimuli, the techniques and the mechanisms of advertising to manipulate the… 

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