Manipulation Detection and Preference Alterations in a Choice Blindness Paradigm

@article{Taya2014ManipulationDA,
  title={Manipulation Detection and Preference Alterations in a Choice Blindness Paradigm},
  author={Fumihiko Taya and Swati Gupta and Ilya Farber and O'Dhaniel A. Mullette-Gillman},
  journal={PLoS ONE},
  year={2014},
  volume={9}
}
Objectives It is commonly believed that individuals make choices based upon their preferences and have access to the reasons for their choices. Recent studies in several areas suggest that this is not always the case. In choice blindness paradigms, two-alternative forced-choice in which chosen-options are later replaced by the unselected option, individuals often fail to notice replacement of their chosen option, confabulate explanations for why they chose the unselected option, and even show… 
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