Managing the transition from products to services

@article{Oliva2003ManagingTT,
  title={Managing the transition from products to services},
  author={Rogelio Oliva and Robert Kallenberg},
  journal={International Journal of Service Industry Management},
  year={2003},
  volume={14},
  pages={160-172}
}
Management literature is almost unanimous in suggesting to manufacturers that they should integrate services into their core product offering. The literature, however, is surprisingly sparse in describing to what extent services should be integrated, how this integration should be carried out, or in detailing the challenges inherent in the transition to services. Reports on a study of 11 capital equipment manufacturers developing service offerings for their products. Focuses on identifying the… 

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