Corpus ID: 153896221

Managing technological flows into corporate strategy

@article{Maisseu2014ManagingTF,
  title={Managing technological flows into corporate strategy},
  author={A. Maisseu},
  journal={International Journal of Technology Management},
  year={2014}
}
  • A. Maisseu
  • Published 2014
  • Economics
  • International Journal of Technology Management
  • As a real management tool, the product matrix is defined in all respects of technology, marketing and accounting. From this matrix, innovation is defined as the drivative, resolving the debate between innovation 'technology push' or 'demand pull'. A component matrix is derived from the product matrix, which allowed definition of technology portfolio and four main strategies: sub–contracting, cooperation, networking, and joint research.