Managing innovation through customer coproduced knowledge in electronic services : An exploratory study

@inproceedings{Blazevic2017ManagingIT,
  title={Managing innovation through customer coproduced knowledge in electronic services : An exploratory study},
  author={Vera Blazevic and Annouk Lievens},
  year={2017}
}
Marketing theory and practice both recognize the increasing importance of customer collaboration for service provision and innovation. As part of such customer collaboration, customers of electronic services coproduce knowledge in varying degrees. An evolving phenomenon, knowledge coproduction has yet to receive much research attention; we therefore conduct a qualitative study of the roles customers play in knowledge coproduction and their resultant influence on different innovation tasks from… CONTINUE READING

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