Managing e-channel profits: Signaling quality by selling through a reputable retailer

  • Huei-Chen Hsu
  • Published 2011 in
    2011 International Conference on Business…


A channel of distribution consists of different channel members each having his decision. The focus of this paper is giving an example of renting the reputation of another agent to signal quality. In this paper, the author shows that a “maximally” separating equilibrium, manufacturers of high quality products distribute through retailers with… (More)


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