Managing Voter Impressions: The Use of Images on Presidential Candidate Web Sites During the 2000 Campaign

@inproceedings{Verser2006ManagingVI,
  title={Managing Voter Impressions: The Use of Images on Presidential Candidate Web Sites During the 2000 Campaign},
  author={Rebecca M. Verser and Robert H. Wicks},
  year={2006}
}
Presidents Kennedy, Reagan, and Clinton mastered of art of using television to manage impressions in the television age. With the advent of the Internet, recent presidential campaigns have begun to recognize the potential of this medium in shaping images and managing impressions among voters. This study focuses on the 2000 presidential election and the images of the presidential candidates appearing on their official campaign Web sites. It also evaluates the visual strategies the candidates… CONTINUE READING

Citations

Publications citing this paper.
SHOWING 1-10 OF 20 CITATIONS

Strategic Temporality on Social Media During the General Election of the 2016 U.S. Presidential Campaign

VIEW 5 EXCERPTS
CITES BACKGROUND
HIGHLY INFLUENCED

Generic U : comparing photographic images in high- and low-ranked university view books

VIEW 9 EXCERPTS
CITES METHODS, BACKGROUND & RESULTS
HIGHLY INFLUENCED