Managing User Involvement in Service Innovation Experiments With Innovating End Users

  title={Managing User Involvement in Service Innovation Experiments With Innovating End Users},
  author={Peter R. Magnusson and Jonas Matthing and Per Kristensson},
Although user involvement is frequently practiced in companies, the research findings regarding its benefits for innovation are contradictory. This article experimentally assesses the contributions made by users in comparison with professional service developers and examines how the implementation of user involvement affects the outcome. During periods of 12 days, three different groups were assigned the task of generating ideas for end user telecom services. One group consisted of professional… CONTINUE READING
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