• Published 2017

Managing Successful Innovation from Inception to Launch : A local Case Study in China

@inproceedings{Lok2017ManagingSI,
  title={Managing Successful Innovation from Inception to Launch : A local Case Study in China},
  author={Arthur Lok},
  year={2017}
}
[Abstract] Innovation is a big buzzword in China in recent years. However, there is quite few innovative products in the market. Part of the issue is due to lack of innovation capability, and part of the issue is the lack of innovation process. The authors suggested an easy-to-implement process of product innovation and have implemented in different companies. This process includes four major steps: Insight; Ideation; Conversion; Diffusion. This article intends to articulate the process and… CONTINUE READING