Managing Organizational Culture in Online Group Mergers

  title={Managing Organizational Culture in Online Group Mergers},
  author={Charles Kiene and Aaron Shaw and Benjamin Mako Hill},
Research in social computing has typically conceptualized community growth as a process through which a group welcomes newcomers individually. However, online communities also grow through formal and informal mergers, where groups of newcomers with shared experiences join in batches. To understand this process, we conducted a six month, comparative ethnography of two mergers of World of Warcraft raid guilds. While one merger led to a single, thriving community, the other led to the dissolution… CONTINUE READING

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