Corpus ID: 168312156

Management of commercialization - Case studies of industrial, business-to-business product innovations

  title={Management of commercialization - Case studies of industrial, business-to-business product innovations},
  author={Henri Simula},
Aalto University, P.O. Box 11000, FI-00076 Aalto Author Henri Simula Name of the doctoral dissertation Management of Commercialization Case Studies of Industrial, Business-to-Business Product Innovations Publisher School of Science Unit Department of Industrial Engineering and Management Series Aalto University publication series DOCTORAL DISSERTATIONS 122/2012 Field of research Industrial Management; Innovation Management Manuscript submitted 28 February 2012 Date of the defence… Expand

Figures and Tables from this paper

The importance of product development in companies has increased, as competition in many industries has turned global and product life cycles have become shorter. Despite the rich literature and theExpand
Stating Best Commercialization Method: An Unanswered Question from Scholars and Practitioners
Commercialization method is a means to make inventions available at the market for final consumption. It is described as an important tool for keeping business enterprises sustainable and improvingExpand
LAPPEENRANTA UNIVERSITY OF TECHNOLOGY School of Business Master’s degree in Strategy, Innovation and Sustainability PLEKHANOV RUSSIAN UNIVERSITY OF ECONOMICS International School of Business and World Economic Master’s degree in International Innovation Management Author: Anna Zubrilova OPTIMIZATION
  • 2018
Author: Anna Zubrilova Title of thesis: Optimization of marketing planning and new product development process as the ways for increasing competitiveness of Russian industrial innovations. Faculty:Expand
Market Orientation Conception on Commercialization of University Research Products with Moderating Effect of Organizational Culture
The purpose of this study is to investigate the relationship between market orientation and commercialization of university research products with the moderating effect of organizational culture.Expand
Sustainable Innovation: A Competitive Advantage for Innovation Ecosystems
In this article, we elaborate the emerging concept of sustainable innovation and analyze the relevance of innovation as a means to solve wicked problems and enhancing sustainable well-being. We alsoExpand
Sustainable Innovation: Solving Wicked Problems Through Innovation
The purpose of this chapter is to present a new concept of sustainable innovation and offer analysis and constructive ideas regarding the relevance of innovation for solving wicked problems. TheExpand
The Construction of the Hybrid Package: Evolution of Product Concepts and Production Concepts Through Experiments with Artefacts
physical Loose, imprecise Manipulable Loosely / strongly structured, flexible Flexible, modifiable, reusable Open / closed Boundary concept Conscription device Boundary object Boundary negotiationExpand
Wellbeing of African villagers within their community empowered by sustainable new energy services
Tiivistelmä ........................................................................................................ 2 Executive summaryExpand


Introducing successful new industrial products
Product developers continue to be plagued by the high incidence of new product failure. This monograph presents the results of a two‐phase empirical study designed to shed some light on approachesExpand
New Product Commercialization: Needs and Strategies
Executive Summary In this paper the authors examine estimates of the high rate of new product failure and the role of management in such failures. Because of the apparent importance of egoExpand
Innovation Management And New Product Development
This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management isExpand
Tailoring product development to strategy: case of a European technology manufacturer
A large body of work on new product development (NPD) has identified a number of general success drivers, which imply 'best practice' approaches in NPD. In particular, a newer market or a newerExpand
Evaluating failure in the innovation process: the micropolitics of new product development
For almost 40 years academics from a wide range of disciplinary backgrounds have sought to improve our understanding of the innovation process. In this paper, we examine the contribution made byExpand
From Experience: Linking Product Innovation to Business Growth
Abstract Industry pundits often take managers to task for their supposedly myopic approach to planning and decision making. These sweeping generalizations gloss over the complex challengesExpand
A study of success and failure in product innovation: The case of the U.S. electronics industry
This paper summarizes the first phase of the Stanford Innovation Project, a long-term study of U.S. industrial innovation. As part of this initial phase, begun in 1982, two surveys were conducted: 1)Expand
Special Issue on Design and Development: Product Development Decisions: A Review of the Literature
This paper looks inside the "black box" of product development at the fundamentaldecisions that are made by intention or default, adopting the perspective ofproduct development as a deliberate business process involving hundreds of decisions, many of which can be usefully supported by knowledge and tools. Expand
Managing the new product development process: Strategic imperatives
Executive Overview For many industries, new product development is now the single most important factor driving firm success or failure. The emphasis on new products has spurred researchers fromExpand
Commercializing Technological Innovation: Learning from Failures in High-Tech Markets*
Commercialization is known to be a critical stage of the technological innovation process, mainly because of the high risks and costs that it entails. Despite this, many scholars consider it to beExpand