Management of Address Information to Improve Quality of Customer Contact

@inproceedings{Chang2004ManagementOA,
  title={Management of Address Information to Improve Quality of Customer Contact},
  author={Yu-Fang Chang and Taiwoo and Park and Jinwoo and Chankwon and Jin Su Jeong and Hanil and Nam and Yunseok},
  year={2004}
}
Customer relationship management systems are gaining importance in today's business environment since customer satisfaction is crucial to the success of an enterprise, and especially so in e-business environment where customers can find substitute suppliers quite easily . In CRM, the quality of customer information is very important, and the address information even more so. It is because the address information plays a major role for customer contact channel and for timely and effective… CONTINUE READING

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