Management-marketing environment in pharmaceutical industry in transition countries

  title={Management-marketing environment in pharmaceutical industry in transition countries},
  author={V. Dickov},
  journal={Pharmacy \& Pharmacology International Journal},
  • V. Dickov
  • Published 2016
  • Medicine
  • Pharmacy & Pharmacology International Journal
Background: Management is a social process manifested on the market. Methods Rather than in an isolated vacuum, organizations operate in a complex dynamic environment. Organizations’ efforts are aimed at using business opportunities and averting (or neutralizing) dangers. Results: a substantial number of top organizations are engaged in continuous efforts to influence a large number of factors from their environment so as to channel (or harmonize) their state and movement with their own… Expand