Managed Ecosystems and Translucent Institutional Logics: Engaging Communities

  title={Managed Ecosystems and Translucent Institutional Logics: Engaging Communities},
  author={Elizabeth J. Altman and Frank Nagle and Michael L. Tushman},
  journal={SSRN Electronic Journal},
When organizations need input into their innovation or production process, they have traditionally faced the decision to make the input themselves or buy it through the market. However, rapidly decreasing information costs allow firms to harness external communities that are neither employees of the firm hierarchy, nor traditional contracted market participants such as supply chain partners. We introduce the managed ecosystem governance form in which a central organization engages external… Expand

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