Malaysian grocery shoppers’ behavioural response to stock‐outs

@inproceedings{Miranda2008MalaysianGS,
  title={Malaysian grocery shoppers’ behavioural response to stock‐outs},
  author={Mario J. Miranda and Kandiah Jegasothy},
  year={2008}
}
Purpose – A better understanding of the response of shoppers in developing countries to inevitable product stock‐outs would help logisticians to put structures in place to reduce the disruption. The purpose of this paper is to examine the differences in orientations that characterize shoppers’ responses to stock‐outs in retailing environments by comparing an emerging economy, Malaysia, with a developed economy, Australia.Design/methodology/approach – Randomly selected adult grocery shoppers… CONTINUE READING