Corpus ID: 11621040

Malaysian Low Cost Airlines: Key Influencing Factors on Customers' Repeat Purchase Intention

@inproceedings{Yeoh2011MalaysianLC,
  title={Malaysian Low Cost Airlines: Key Influencing Factors on Customers' Repeat Purchase Intention},
  author={Eileen Yeoh and J. Chan},
  year={2011}
}

Eileen Yeoh, J. Chan

Published 2011

Business

The emergence of Malaysian home grown low cost airlines has converted the previously non customer group into potential customers. Arguably, customers of low cost airlines are presumably different from those on full service airlines. Against this argument, the paper presents empirical evidence on key service attributes of low cost airlines from the customers' perspectives and the key factors influencing their repeat purchase behaviour. A qualitative approach of using semi-structured interview… CONTINUE READING

eprints.ums.edu.my

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