Malaysian Low Cost Airlines: Key Influencing Factors on Customers' Repeat Purchase Intention
@inproceedings{Yeoh2011MalaysianLC, title={Malaysian Low Cost Airlines: Key Influencing Factors on Customers' Repeat Purchase Intention}, author={Eileen Yeoh and J. Chan}, year={2011} }
The emergence of Malaysian home grown low cost airlines has converted the previously non
customer group into potential customers. Arguably, customers of low cost airlines are presumably different from
those on full service airlines. Against this argument, the paper presents empirical evidence on key service attributes of low cost airlines from the customers' perspectives and the key factors influencing their repeat purchase behaviour. A qualitative approach of using semi-structured interview… Expand
Figures from this paper
18 Citations
Understanding the meaning of low airfare and satisfaction among leisure air travellers using Malaysian low-cost airlines
- Business
- 2014
- 9
- PDF
Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction
- Business
- 2017
- PDF
References
SHOWING 1-10 OF 28 REFERENCES
What is driving the continued growth in demand for air travel? Customer value of air transport
- Business
- 2007
- 56
World Appl. Sci. J
- World Appl. Sci. J
- 2011
The Quality and Price : Their Impact on the Satisfaction of Relationships among Service Quality , Perceived Restaurant Customers
- International J . Contemporary Value and Customer Satisfaction and Post - Purchase Hospitality Management
- 2009
Understanding Consumer Dissatisfaction : Overview and Future R e s e a r c h Preference between Low Cost Airlines and Full Direction
- Conceptualization and Service Carriers : A Study on Consumer Choice and Measurement of Customer Satisfaction and Decisions . Master Thesis
- 2008
Perceived Price Fairness in the 21
- Compatibility
- 2005
Perceived Price Fairness in the 21 Compatibility Airline Industry – A Customer Perspective In the Effects in Evaluations of Satisfaction and Loyalty
- Research Workshop. 22. Del Bosque, I.R. and H
- 2005
Satisfaction. A Behavioural Travellers Choose to Try Low Cost Airlines
- Sedlenieks,
- 2004
The Quality and Price: Their Impact on the Satisfaction
- 2004