• Corpus ID: 11621040

Malaysian Low Cost Airlines: Key Influencing Factors on Customers' Repeat Purchase Intention

  title={Malaysian Low Cost Airlines: Key Influencing Factors on Customers' Repeat Purchase Intention},
  author={Ei leen Yeoh and Jennifer Kim Lian Chan},
The emergence of Malaysian home grown low cost airlines has converted the previously non customer group into potential customers. Arguably, customers of low cost airlines are presumably different from those on full service airlines. Against this argument, the paper presents empirical evidence on key service attributes of low cost airlines from the customers' perspectives and the key factors influencing their repeat purchase behaviour. A qualitative approach of using semi-structured interview… 

Figures from this paper

Understanding the meaning of low airfare and satisfaction among leisure air travellers using Malaysian low-cost airlines
This study is aimed at understanding the meaning of low airfare and satisfaction from the existing Malaysian low-cost airline travellers. It examines the extent to which low airfare and satisfaction
Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction
The mediating role of customer satisfaction has been widely discussed in the existing literature. However, to the best of our knowledge, there is still lack of studies focusing on the low-cost
Research objectives was to find determinant  that determines the preferences of consumers in using flight services in Indonesia and knowing  factors priority preferences of consumers in using the
The Influence Factors of Online Purchase on Customer Satisfaction in Mongolian Airlines
The daily growth of the internet and electronic ticketing has become an integral part of airline companies’ strategy for increased profits through better customer service. The electronic ticketing
Low cost carriers in Southeast Asia: How does ticket price change the way passengers make their airline selection?
Abstract The purpose of this paper is to develop an extended Theory of Planned Behavior (TPB) model to examine how Southeast Asian passengers' internal behavioral factors and external stimuli affect
The Influence of the 4Ps on Passengers' Purchasing Decision-Making: the Case of LCCs
The liberalization of air transport industry in the USA by 1978 and then in the early 1990s in the Eu, that was resulted in having the LCCs, has led to significant changes in the global air transport
An Evaluation for Long-Haul Low-Cost Carriers Using User-Generated Content
Since the liberalization of the airline industry, the low-cost business model has been developed worldwide and a new business model of long-haul low-cost carriers (LHLCCs) has evolved. This chapter
Scale Measurements for Airline Service Quality to Secure Passenger Confidence in Air Travel
The aviation industry is striving hard to provide a safe, secure, and enjoyable travel experience to passengers despite being exposed to extreme risks and prone to frequent disasters. Airline
A Study of Online Market in Airline: A Case Study in Mongolia
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons
Strategies to Maintain Aviation Consumers during the Covid-19 Pandemic in Indonesia
The results of simultaneous test showed an impact of experiential marketing on word-of-mouth through customer loyalty and repurchase intention, with a total effect value of 0 86, in meaning that a mediation variable was needed to create word- of-mouth from experientials marketing.


What is driving the continued growth in demand for air travel? Customer value of air transport
This article introduces the concept of customer value as a driving factor for continued growth in demand and eliminates a subversion of the customer-value theory for the air-transport industry. This
Marketing: Creating Value for Customers
Developing marketing plans and strategies understanding customers and markets managing and developing goods and services pricing principles and strategies placement - distributing products and
On the United States of America
This section describes the contributions of the United States of America to international efforts in atmospheric chemical / dynamical and UV radiation monitoring and research relevant to global
World Appl. Sci. J
  • World Appl. Sci. J
  • 2011
The Quality and Price : Their Impact on the Satisfaction of Relationships among Service Quality , Perceived Restaurant Customers
  • International J . Contemporary Value and Customer Satisfaction and Post - Purchase Hospitality Management
  • 2009
Understanding Consumer Dissatisfaction : Overview and Future R e s e a r c h Preference between Low Cost Airlines and Full Direction
  • Conceptualization and Service Carriers : A Study on Consumer Choice and Measurement of Customer Satisfaction and Decisions . Master Thesis
  • 2008
Perceived Price Fairness in the 21
  • Compatibility
  • 2005
Perceived Price Fairness in the 21 Compatibility Airline Industry – A Customer Perspective In the Effects in Evaluations of Satisfaction and Loyalty
  • Research Workshop. 22. Del Bosque, I.R. and H
  • 2005
Satisfaction. A Behavioural Travellers Choose to Try Low Cost Airlines
  • Sedlenieks,
  • 2004
The Quality and Price: Their Impact on the Satisfaction
  • 2004