Making advanced analytics work for you.

  title={Making advanced analytics work for you.},
  author={Dominic Barton and David Court},
  journal={Harvard business review},
  volume={90 10},
  pages={78-83, 128}
Senior leaders who write off the move toward big data as a lot of big talk are making, well, a big mistake. So argue McKinsey's Barton and Court, who worked with dozens of companies to figure out how to translate advanced analytics into nuts-and-bolts practices that affect daily operations on the front lines. The authors offer a useful guide for leaders and managers who want to take a deliberative approach to big data-but who also want to get started now. First, companies must identify the… CONTINUE READING

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