Making Political Consumers: The Tactical Action Repertoire of a Campaign for Clean Clothes

  title={Making Political Consumers: The Tactical Action Repertoire of a Campaign for Clean Clothes},
  author={Philip W. Balsiger},
  journal={Social Movement Studies},
  pages={311 - 329}
Several recent studies have shown an increase in political consumerism (boycott and buycott) and a tendency towards a new ‘politics in the supermarket’. These developments are usually seen as a transformation of forms of political action towards more individualized participation forms. Little attention has focused on the role of social movement activity in this transformation. In this contribution, which is based on a case study of political consumerism in the clothing sector in Switzerland, I… Expand
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