Making Innovation Work How to Manage It , Measure It , and Profit from It

@inproceedings{Davila2010MakingIW,
  title={Making Innovation Work How to Manage It , Measure It , and Profit from It},
  author={Tony Davila and Marc J. Epstein and Robert B. Shelton},
  year={2010}
}
Making Innovation Work challenges prevailing misconceptions and lays out the tools and processes necessary for an organization to harness, manage, and execute innovation successfully and profitably. It provides a start-to-finish process for defining innovation strategy, integrating innovation and business strategy, balancing creativity and value capture, weaving innovation into the fabric of the business, neutralizing organizational “antibodies,” building innovation networks, and measuring and… CONTINUE READING
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