Making Better Fulfillment Decisions on the Fly in an Online Retail Environment

@article{Acimovic2015MakingBF,
  title={Making Better Fulfillment Decisions on the Fly in an Online Retail Environment},
  author={Jason Acimovic and Stephen C. Graves},
  journal={Manufacturing & Service Operations Management},
  year={2015},
  volume={17},
  pages={34-51}
}
Relative to brick-and-mortar retailers, online retailers have the potential to offer more options to their customers, with respect to both inventory as well as service times. To do this entails the management of a distribution network with more decision options than a traditional retailer. The online retailer, not the customer, decides from where items will ship, by what shipping method, and how or whether multipleitem orders will be broken up into multiple shipments. Furthermore, online… CONTINUE READING
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