Corpus ID: 151646189

Mainstream Versus Ethnic Media: How They Shape Ethnic Pride and Self-Esteem Among Ethnic Minority Audiences

@article{Ramasubramanian2017MainstreamVE,
  title={Mainstream Versus Ethnic Media: How They Shape Ethnic Pride and Self-Esteem Among Ethnic Minority Audiences},
  author={Srividya Ramasubramanian and Marissa J. Doshi and M. Saleem},
  journal={International Journal of Communication},
  year={2017},
  volume={11},
  pages={21}
}
This article explores the underlying processes that influence the ways in which mainstream and ethnic media shape ethnic minority audiences’ self-concepts. Ethnic minorities are often underrepresented and presented in stereotypical and negative ways in mainstream popular U.S. culture, while ethnic media tend to represent them in more diverse and auspicious ways. This study uses survey methodology to simultaneously assess the differential effects of mainstream and ethnic media on ethnic… Expand
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