Magnitude comparison revisited: an alternative approach to binary choice under uncertainty.

@article{Brown2011MagnitudeCR,
  title={Magnitude comparison revisited: an alternative approach to binary choice under uncertainty.},
  author={N. R. Brown and Shawn Tan},
  journal={Psychonomic bulletin & review},
  year={2011},
  volume={18 2},
  pages={392-8}
}
Two generations of psychologists have been interested in understanding binary choice under uncertainty. In the 1970s and 1980s, researchers assumed that people rely on a two-stage magnitude comparison process to make these decisions (Banks, 1977; Moyer & Dumais, 1978). More recently, the focus has shifted to approaches that rely on probabilistic cues and simple heuristics (Gigerenzer & Goldstein, Psychological Review 103, 650-669, 1996). Here, we test competing predictions derived from these… CONTINUE READING

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