Magic, Shōjo , and Metamorphosis: Magical Girl Anime and the Challenges of Changing Gender Identities in Japanese Society

  title={Magic, Shōjo , and Metamorphosis: Magical Girl Anime and the Challenges of Changing Gender Identities in Japanese Society},
  author={Kumiko Saito},
  journal={The Journal of Asian Studies},
  • Kumiko Saito
  • Published 1 February 2014
  • Sociology, Art
  • The Journal of Asian Studies
The magical girl, a popular genre of Japanese television animation, has provided female ideals for young girls since the 1960s. Three waves in the genre history are outlined, with a focus on how female hero figures reflect the shifting ideas of gender roles in society. It is argued that the genre developed in close connection to the culture of shōjo (female adolescence) as an antithesis to adulthood, in which women are expected to undertake domestic duties. The paper then incorporates contexts… 

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