Macro-Optimization of email Recommendation Response Rates Harnessing Individual Activity Levels and Group Affinity Trends

@article{Korayem2016MacroOptimizationOE,
  title={Macro-Optimization of email Recommendation Response Rates Harnessing Individual Activity Levels and Group Affinity Trends},
  author={Mohammed Korayem and Khalifeh AlJadda and Trey Grainger},
  journal={2016 15th IEEE International Conference on Machine Learning and Applications (ICMLA)},
  year={2016},
  pages={402-407}
}
Recommendation emails are among the best ways to re-engage with customers after they have left a website. While on-site recommendation systems focus on finding the most relevant items for a user at the moment (right item), email recommendations add two critical additional dimensions: who to send recommendations to (right person) and when to send them (right… CONTINUE READING