Machines and Mindlessness: Social Responses to Computers

  title={Machines and Mindlessness: Social Responses to Computers},
  author={C. Nass and Y. Moon},
  journal={Journal of Social Issues},
  • C. Nass, Y. Moon
  • Published 2000
  • Psychology
  • Journal of Social Issues
  • Following Langer (1992), this article reviews a series of experimental studiesthat demonstrate that individuals mindlessly apply social rules and expecta-tions to computers. The first set of studies illustrates how individuals overusehuman social categories, applying gender stereotypes to computers and ethnicallyidentifying with computer agents. The second set demonstrates that people exhibitoverlearned social behaviors such as politeness and reciprocity toward comput-ers.Inthethirdsetofstudies… CONTINUE READING
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