• Corpus ID: 3937756

Machine Learning in Online Advertising held in conjunction with the 24 th Annual Conference on Neural Information Processing Systems

@inproceedings{Agarwal2010MachineLI,
  title={Machine Learning in Online Advertising held in conjunction with the 24 th Annual Conference on Neural Information Processing Systems},
  author={Deepak K. Agarwal and Deepak K. Agarwal and Tie-Yan Liu and Tao Qin and James G. Shanahan},
  year={2010}
}
Most on-line advertisements are display ads, yet as compared to sponsored search, display advertising has received relatively little attention in the research literature. Nonetheless, display advertising is a hotbed of application for machine learning technologies. In this talk, I will discuss some of the relevant differences between online display advertising and traditional advertising, such as the ability to profile and target individuals and the associated privacy concerns, as well as… 

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References

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