• Corpus ID: 198973757

MULTIVARIATE TIME SERIES USE FOR THE MEASUREMENT OF SOCIAL MEDIA EFFECTS

@inproceedings{Wilcox2013MULTIVARIATETS,
  title={MULTIVARIATE TIME SERIES USE FOR THE MEASUREMENT OF SOCIAL MEDIA EFFECTS},
  author={Gary B. Wilcox},
  year={2013}
}
Over the last several years, social media has arrived as an important part of many organizations’ and companies’ communication strategies. Just two years ago, over $2 billion was spent on social media advertising and predictions indicate that spending may reach $8.3 billion by 2015 (MarketingProfs 2011). Facebook, Twitter and YouTube, for example, have rapidly grown in size and importance. With now over 800 million active users on Facebook and upwards of 175 million registered users of Twitter… 
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