• Corpus ID: 198973757

MULTIVARIATE TIME SERIES USE FOR THE MEASUREMENT OF SOCIAL MEDIA EFFECTS

@inproceedings{Wilcox2013MULTIVARIATETS,
  title={MULTIVARIATE TIME SERIES USE FOR THE MEASUREMENT OF SOCIAL MEDIA EFFECTS},
  author={Gary B. Wilcox},
  year={2013}
}

• Gary B. Wilcox
• Published 2013
• Business

Over the last several years, social media has arrived as an important part of many organizations’ and companies’ communication strategies. Just two years ago, over $2 billion was spent on social media advertising and predictions indicate that spending may reach $8.3 billion by 2015 (MarketingProfs 2011). Facebook, Twitter and YouTube, for example, have rapidly grown in size and importance. With now over 800 million active users on Facebook and upwards of 175 million registered users of Twitter, social media has not only been integrated into the makeup of consumers’ daily lives but is changing the way companies and organizations connect with their consumers (Protalinski 2011; Kirkpatrick 2011).