MOVIEMOD : An Implementable Decision Support System for Pre-Release Market Evaluation of Motion Pictures

@inproceedings{Eliashberg2000MOVIEMODA,
  title={MOVIEMOD : An Implementable Decision Support System for Pre-Release Market Evaluation of Motion Pictures},
  author={Jehoshua Eliashberg},
  year={2000}
}
In spite of the high financial stakes involved in marketing new motion pictures, marketing science models have not been applied to the prerelease market evaluation of motion pictures. The motion picture industry poses some unique challenges. For example, the consumer adoption process for movies is very sensitive to wordof-mouth interactions, which are difficult to measure and predict before the movie has been released. In this article, we undertake the challenge to develop and implement… CONTINUE READING
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