MODELS INVESTIGATION OF FACTORS AFFECTING CONSUMER IMPULSIVE PURCHASE BEHAVIOUR IN RETAIL ENVIRONMENT

@article{Virvilait2012MODELSIO,
  title={MODELS INVESTIGATION OF FACTORS AFFECTING CONSUMER IMPULSIVE PURCHASE BEHAVIOUR IN RETAIL ENVIRONMENT},
  author={R. Virvilaitẹ and Violeta Saladienė},
  journal={Economics and Management},
  year={2012},
  volume={17},
  pages={664-670}
}
Dramatic increase in personal disposable incomes and easy to get credit availability have made impulsive purchasing in retail environment a major leisure and lifestyle activity. Impulsive purchase behaviour is driven by hedonistic or pleasure seeking goals causes a consumer to experience desires for products. Scientific research presents no unified attitude to factors affecting impulsive purchase behaviour. Therefore a scientific problem can be formulated in a question: why do consumers… Expand
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