MNC strategy and social adaptation in emerging markets

@article{Zhao2014MNCSA,
  title={MNC strategy and social adaptation in emerging markets},
  author={M. Zhao and S. Park and N. Zhou},
  journal={Journal of International Business Studies},
  year={2014},
  volume={45},
  pages={842-861}
}
  • M. Zhao, S. Park, N. Zhou
  • Published 2014
  • Economics
  • Journal of International Business Studies
  • Emerging markets experience institutional and social changes over time that present different stakeholder expectations for multinational corporations (MNCs). MNCs are often accused of social misdeeds and experience public crises during the changes, leaving questions on how they adapt to the local social transition to sustain operations. Conventional adaptation strategies put too much emphasis on maximizing economic returns by arbitraging national differences and catering to local market and… CONTINUE READING
    59 Citations

    References

    SHOWING 1-10 OF 102 REFERENCES
    Reinventing strategies for emerging markets: beyond the transnational model
    • 1,255
    Perspectives on multinational enterprises in emerging economies
    • 697
    • Highly Influential
    • PDF
    Corporate social responsibility in the multinational enterprise: strategic and institutional approaches
    • 598
    • PDF
    Multinational Corporations and Social Responsibility in Emerging Markets: Opportunities and Challenges for Research and Practice
    • 20
    • Highly Influential
    • PDF
    Stakeholder Influence Capacity and the Variability of Financial Returns to Corporate Social Responsibility
    • 1,328
    • PDF
    Strategies for Competing in a Changed China
    • 61
    Institutions, Institutional Change and Economic Performance
    • 25,162