MNC strategy and social adaptation in emerging markets

  title={MNC strategy and social adaptation in emerging markets},
  author={M. Zhao and S. Park and N. Zhou},
  journal={Journal of International Business Studies},
  • M. Zhao, S. Park, N. Zhou
  • Published 2014
  • Economics
  • Journal of International Business Studies
  • Emerging markets experience institutional and social changes over time that present different stakeholder expectations for multinational corporations (MNCs). MNCs are often accused of social misdeeds and experience public crises during the changes, leaving questions on how they adapt to the local social transition to sustain operations. Conventional adaptation strategies put too much emphasis on maximizing economic returns by arbitraging national differences and catering to local market and… CONTINUE READING
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