MNC strategy and social adaptation in emerging markets

@article{Zhao2014MNCSA,
  title={MNC strategy and social adaptation in emerging markets},
  author={Meng Zhao and Seung ho Park and Nan Zhou},
  journal={Journal of International Business Studies},
  year={2014},
  volume={45},
  pages={842-861}
}
Emerging markets experience institutional and social changes over time that present different stakeholder expectations for multinational corporations (MNCs). MNCs are often accused of social misdeeds and experience public crises during the changes, leaving questions on how they adapt to the local social transition to sustain operations. Conventional adaptation strategies put too much emphasis on maximizing economic returns by arbitraging national differences and catering to local market and… 

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