MISSION STATEMENTS AND FINANCIAL PERFORMANCE IN LATIN-AMERICAN FIRMS

@article{CortsSnchez2019MISSIONSA,
  title={MISSION STATEMENTS AND FINANCIAL PERFORMANCE IN LATIN-AMERICAN FIRMS},
  author={Juli{\'a}n David Cort{\'e}s-S{\'a}nchez and Liliana Rivera},
  journal={Business: Theory and Practice},
  year={2019}
}
Mission statements (MSs) are one of the most widespread managerial practices. However, a deeper understanding of the relationship between MS’s characteristics and firms’ financial performance is still necessary. The vast majority of the research on this topic has been performed on companies of the global north, rather than global south. The present study addresses this literature gap through a qualitative and quantitative analysis of MS characteristics (i.e., keywords and readability) for Latin… 

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