MINIMIZING METHOD BIAS THROUGH PROGRAMMATIC RESEARCH 1 By :

@inproceedings{BurtonJones2009MINIMIZINGMB,
  title={MINIMIZING METHOD BIAS THROUGH PROGRAMMATIC RESEARCH 1 By :},
  author={Andrew Burton-Jones},
  year={2009}
}
Method bias has conceptual and empirical consequences. Conceptually, it results in a lack of construct validity, or a failure to measure the intended trait. Although this is a serious problem, it will not always alter a study’s results. For example, method bias will have no empirical effect if the measured construct is perfectly correlated with the theorized construct. Thus, it is important to know when and how method bias can have empirical consequences. 

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