• Corpus ID: 141965737

MEASURING THE EFFECTS OF MATERIALISM, SELF-ESTEEM AND INFLUENCE OF OTHER ON COMPULSIVE BUYING

@inproceedings{Jalees2015MEASURINGTE,
  title={MEASURING THE EFFECTS OF MATERIALISM, SELF-ESTEEM AND INFLUENCE OF OTHER ON COMPULSIVE BUYING},
  author={Tariq Jalees and Humaira Tariq and Syed Hasnain Alam Kazmi and Syed Imran Zaman},
  year={2015}
}
Author(s): Jalees, Tariq; Tariq, Huma; Alam Kazmi, Syed Hasnain; Zaman, Syed Imran | Abstract: This paper explores the effect of materialism, interpersonal influence, self-esteem on compulsive buying behavior through a conceptual framework based on the Theory of Reasoned Action (TRA). The data was collected from the shopping malls (Mall intercept method). Valid sample size was 300. The conceptual framework tested through structural educational modeling (SEM) was found to be relevant in… 

References

Jalees is an Associate Professor and HOD Marketing at Karachi Institute of Economic and Technology, Karachi, Pakistan
  • 2004