MEAN GIRLS ? THE INFLUENCE OF GENDER PORTRAYALS IN TEEN MOVIES ON EMERGING ADULTS ' GENDER-BASED ATTITUDES AND BELIEFS

@inproceedings{BehmMorawitz2008MEANG,
  title={MEAN GIRLS ? THE INFLUENCE OF GENDER PORTRAYALS IN TEEN MOVIES ON EMERGING ADULTS ' GENDER-BASED ATTITUDES AND BELIEFS},
  author={Elizabeth Behm-Morawitz and Dana E. Mastro},
  year={2008}
}
This two-part exploratory study utilized a social cognitive theory framework in documenting gender portrayals in teen movies and investigating the influence of exposure to these images on gender-based beließ about friendships, social aggression, and roles of women in society. First, a content analysis of gender portrayals in teen movies was conducted, revealing that female characters are more likely to be portrayed as socially aggressive than male characters. Second, college students were… CONTINUE READING
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