Corpus ID: 56380019

MARKETING PRACTICES AMONG MALAYSIAN SME'S IN AGRO- BASED INDUSTRY

@inproceedings{Ahmad2009MARKETINGPA,
  title={MARKETING PRACTICES AMONG MALAYSIAN SME'S IN AGRO- BASED INDUSTRY},
  author={Azhar Ahmad},
  year={2009}
}
  • Azhar Ahmad
  • Published 2009
  • Business
  • Studies have shown that one of the major problems in developing the small and medium industries is marketing. It becomes more critical among agro-based producers because of the nature of the products. Agro-based products have shorter life span and require special and careful treatment in the production process. In addition, agro-based products require good marketing practices in order to increase sales. Hence, this study highlighted the marketing practices among agro-based SMEs in Malaysia. The… CONTINUE READING

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