MANUFACTURING COMMUNITY IN AN ONLINE ACTIVIST ORGANIZATION

@article{Eaton2010MANUFACTURINGCI,
  title={MANUFACTURING COMMUNITY IN AN ONLINE ACTIVIST ORGANIZATION},
  author={M. Eaton},
  journal={Information, Communication & Society},
  year={2010},
  volume={13},
  pages={174 - 192}
}
  • M. Eaton
  • Published 2010
  • Sociology
  • Information, Communication & Society
  • Using the online activist organization MoveOn.org as a case study, I examine how an Internet-based organization constructs an image of community in the absence of traditional avenues for community development. Through the rhetoric in its e-mails, MoveOn constructs an image of ‘the MoveOn community’ and uses this image to mobilize members for political activism. To be successful, MoveOn must define community boundaries, empower members, and activate them. This top-down community construction… CONTINUE READING
    Mutual fund performance and seemingly unrelated assets
    294
    When is a sex di V erence not a sex di V erence ?
    8
    Phytoremediation of a highly creosote-contaminated soil by means of Salix viminalis
    5
    Antecedents and consequences of online brand and anti-brand community participation

    References

    Publications referenced by this paper.
    SHOWING 1-10 OF 72 REFERENCES
    On numerical integration of differential equations
    3
    Dynamic Point Coverage Problem in Wireless Sensor Networks: A Cellular Learning Automata Approach
    31
    An introduction to differential evolution
    757
    Research and Application of Behavior Recognition Technology in Anti-spam System
    • 2006
    Graph-Theoretical Methods for Detecting and Describing Gestalt Clusters
    1406
    Neighbor to neighbor: how Obama targets undecideds block by block
    • 2008
    ‘ Neighbor to neighbor : how Obama targets undecideds block by block ’ , Huffington Post
    • 2008