author={Marc A. Eaton},
  journal={Information, Communication \& Society},
  pages={174 - 192}
  • M. Eaton
  • Published 1 March 2010
  • Sociology
  • Information, Communication & Society
Using the online activist organization as a case study, I examine how an Internet-based organization constructs an image of community in the absence of traditional avenues for community development. Through the rhetoric in its e-mails, MoveOn constructs an image of ‘the MoveOn community’ and uses this image to mobilize members for political activism. To be successful, MoveOn must define community boundaries, empower members, and activate them. This top-down community construction… Expand
Online environmental activism in Turkey: The case study of “The Right to Water”
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Activists increasingly organize online protests to pressurize firms into changing their policies or practices. These online protests often require little effort from participants, such as retweetingExpand
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Beyond the diluted community concept: a symbolic interactionist perspective on online social relations
  • J. Fernback
  • Computer Science, Sociology
  • New Media Soc.
  • 2007
This study suggests a symbolic interactionist approach to the examination of online social relationships that is free of the controversy and structural-functional baggage of the term ‘community’ and suggests that community is an evolving process, and that commitment is the truly desired social ideal in social interaction, whether online or offline. Expand
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This article examines how the Internet transforms collective action. Current practices on the web bear witness to thriving collective action ranging from persuasive to confrontational, individual toExpand
The Queer Sisters and its Electronic Bulletin Board
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New forms of political expression are often taken as further evidence of the 'cultural turn' within contemporary societies. Taking two recent cases – the use of popular culture in the electionExpand
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Using information gathered during fieldwork on New York lesbian and gay film festival organizations, this paper argues that scholarship on identity has not paid sufficient attention to theExpand
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The results reveal some of the local/global tensions that may exist in the organizing processes of virtual network organizations and demonstrate that an identity tension may emerge when new geographic localities join an already existing virtual network organization. Expand
Celebration and Suppression: The Strategic Uses of Identity by the Lesbian and Gay Movement1
Critics of identity politics decry the celebration of difference within identity movements, yet many activists underscore their similarities to, rather than differences from, the majority. ThisExpand