Corpus ID: 167815926

MANAGING SALES RETURN IN DUAL SALES CHANNEL: AN ANALYSIS OF ITS PRODUCT SUBSTITUTION

@inproceedings{Widodo2009MANAGINGSR,
  title={MANAGING SALES RETURN IN DUAL SALES CHANNEL: AN ANALYSIS OF ITS PRODUCT SUBSTITUTION},
  author={E. Widodo and K. Takahashi and K. Morikawa and I. N. Pujawan and B. Santosa},
  year={2009}
}
A number of works have been dedicated to exploit dual sales channel (hereinafter, referred to as DSC), i.e. channel structure for selling a product through conventional store and online facility simultaneously. However the issue of managing sales-return for its online-transaction in this area still needs further investigation since its mismanagement may threaten the whole channel’s profitability. In responding to this issue, two models describing DSC structure altogether with return mechanism… Expand
5 Citations

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