Luxury wine brands as gifts: ontological and aesthetic perspectives

@inproceedings{Reyneke2011LuxuryWB,
  title={Luxury wine brands as gifts: ontological and aesthetic perspectives},
  author={Mignon Reyneke and Pierre Berthon and Leyland Pitt and Michael Parent},
  year={2011}
}
Purpose – The purpose of this paper is to address the issues of luxury gift giving and the giving of luxury wines as gifts from a conceptual perspective. Design/methodology/approach – The article c ...